Елит спорт в София

Great store with a good variety of team apparel and shoe selection. Best place to find Bulgarian National Team apparel too if you don’t want to order online and wait for shipping. Cash only but there is an ATM outside. The store owner was very nice and helpful with me finding a kid size jersey in the correct size. She was a very sweet and kind lady, very patient with me as I only speak English and had to use my translator. A great store that I will definitely return to with my next visit to Bulgaria. Definitely recommend!!

A few years ago I bought a nice Bulgarian made hoodie for me and my husband from a company which is apparently now out of business. I lent the wonderful hoodie , but it was not returned. I’m back in Bulgaria for vacation and Dian and his team found an almost exact copy of the hoodie made of 100% cotton made from the same distributor. Not only did they find this wonderful item, the price was reasonable and they delivered. I will go back to Elite sport the next time I need any sports equipment! Bravo and Thank You!!

A small store somewhat hidden below street level but they had everything I wanted! The Bulgarian National team jersey was hard to find until we found this store. They had soccer jerseys from many teams in Spain's La Liga, England's Premier League, and Germany's Bundesliga among others. They had shoes and soccer balls (or footballs). Owners were very nice and friendly. Was very happy to find their store!

Amazing place with quality stuff at reasonable prices. Been there a couple of times now and have absolutely 0 complaints. Keep it up!!

Hello, thank you for the great football caps and nice customer service, I’m really happy with the quality and will for sure shop from you again in the future!